Is ASDA misleading its customers?

April 11, 2022 /

Recently, it came to FOA’s attention that supermarket giant ASDA was selling dates from Israel, labelled ‘Extra Special Medjoul Dates’. FOA immediately launched a campaign for ASDA to remove these dates from its stores and website.

The campaign was popular, with many individuals emailing Mohsin Issa, co-owner of Asda, saying that “Israel has a long history of committing war crimes against the Palestinian people… as we have seen with Russia’s invasion and occupation of Ukraine, companies must not be complicit in the breaking of international law. Asda must stop selling these dates from Israel”.

Within 24 hours of the campaign launch, a WhatsApp message circulated, claiming to be from Mohsin Issa. The message stated that “Medjoul dates from Israel have been removed”.

Yet the product has remained available in shops and online. When asked for comment, ASDA have neither confirmed nor denied the legitimacy of the WhatsApp message.

The Israeli dates market has an estimated value of $236m. This money comes from each individual who chooses to buy dates from Israel. This Ramadan, while Israel continues to illegally occupy Masjid al-Aqsa and impose apartheid on Palestinians, buy Palestinian dates verified by FOA instead: Zaytoun, Yaffa, Holy Land Dates, Al’Ard.

Take Action:

Write to Mohsin Issa, the co-owner of Asda: