Produce from stolen Palestinian land ends up in our shops, then in our homes. How can you help Palestine whilst out shopping?

Take action

Email your MP
Distribute
Resources
Email Your local supermarket
?
FAQs

The UK government needs to comply with the UN and support International Law. Send your MP an email to call for a ban of trade with illegal Israeli settlements.

Let's find your local MP

Thank you for contacting your MP about this important issue.

Please share this campaign with your friends and family.

Distribute free #CheckTheLabel info cards outside your local supermarket, fruit & veg shops or anywhere that sells Israeli produce. Order now.

How many would you like to order? If posters are available we will automatically include 1-3 pieces

Keep me updated on FOA’s campaigns via:

Download, share and upload using #CheckTheLabel.

Please select resource type below

2016 Campaign video
2015 What are Israeli settlements?
2014 Campaign video

Simon Roberts

Sainsbury’s

Ryan McDonnell

Lidl

Ken Murphy

Tesco

Stuart Machin

Marks & Spencer

Rami Baitiéh

Morrisons

Mohsin Issa

Asda

James Bailey

Waitrose

Joe Morris

Home Bargains

Hello,

I am writing to you as a concerned customer, calling on your supermarket to cease the sale of Israeli produce in your stores and subsidiary businesses.

Israel’s ongoing violations of international human rights law and its systematic oppression of the Palestinian people are well-documented. Israel has been illegally occupying Palestine for 78 years, inflicting an apartheid regime on Palestinian citizens.

Currently Israel is undertaking a genocide in Gaza, as the UN Commission has ruled. Over 74,000 Palestinians have been murdered, 175,000 civilians injured and 2 million people displaced. Palestinians in Gaza live under siege, deprived of basic necessities, and are subjected to indiscriminate bombing and state violence.

The Israeli regime is bolstered by the political and financial complicity of governments, corporations and institutions.

Between April 2025 and March 2026, the UK imported £108.0 million worth of fruit and vegetables from Israel.

By selling produce grown in Israel or supplied by Israeli companies, your supermarket is complicit in the genocide of the Palestinian people. Under international law, not only governments, but organisations are required to ensure they do not contribute to war crimes. Those failing to do so by continuing to trade with Israel are directly contributing to the ongoing genocide in Palestine.

Common Israeli produce items include Medjool dates, Jaffa oranges, avocados, vine tomatoes and more. In many cases, this produce is cultivated in Israeli settlements in the occupied West Bank, a direct violation of international law, including UN Security Council Resolution 2334 and the Fourth Geneva Convention. In all cases, their sale directly funds a state responsible for the genocide of the Palestinian people.

Although the UK government has announced a ban on goods from illegal Israeli settlements, this produce can enter Israel and be mixed with or relabelled as Israeli goods, making it difficult to determine their true origin.

As Israel’s genocide in Palestine continues to escalate, I urge you to take this opportunity to form a principled stand by removing all products grown or processed in Israel or supplied by Israeli companies from your stores and supply chains.

As a major retailer, your supermarket has a responsibility to ensure its sourcing practices are consistent with its stated commitments on ethical trade, human rights and responsible business. Continuing to stock Israeli produce while Israel perpetrates genocide and maintains an unlawful occupation is difficult to reconcile with those commitments. Removing Israeli produce would ensure your supermarkets ethical sourcing policy remains meaningful.

I look forward to your response on this matter soon.

Fill section below Fill section below

Fill section below




Keep me updated on FOA’s campaigns via:

Thank you for contacting about this important issue.

Please share this campaign with your friends and family.

Here are frequently asked questions on #CheckTheLabel

Seasonal fruits and vegetables such as dates, strawberries, citrus fruits, peppers, figs and avocados.

No. You also need to #CheckTheLabel of manufactured products including cosmetics, carbonation devices, plastics, textile products and toys.

Settlements are built up Israeli communities on stolen Palestinian land. Pre-existing Palestinian communities are forcibly removed from their homes and deprived of access to their land.

The United Nations General Assembly, the United Nations Security Council and the International Court of Justice have all said that Israeli settlements on the West Bank violate the Fourth Geneva Convention.

The Fourth Geneva Convention says that an occupying power “shall not deport or transfer parts of its own civilian population into the territory it occupies.” Israel has been doing exactly that, since occupying the West Bank in 1967.

The campaign to boycott Israeli produce stems from the fact that a large quantity of Israeli produce are grown on farmlands which were stolen from Palestinian farmers. These lands are now solely occupied by Israelis and the bulk of income from the harvest of produce enriches the illegal Israeli settlers and the state of Israel. Palestinians, are however, permitted to work on the land for the Israeli settlers, thus undertaking the gruelling backbreaking work of farming fruit and veg, while Israelis reap the rewards of theft of land and a harvest they did not work for.

Palestinians will face a short-term economic dip, however, as we have seen during the South African apartheid, boycotting is an effective strategy to stop oppressive regimes. Palestinians will undoubtedly benefit in the long-term with a prosperous economy of their own without living under apartheid and occupation.

FOA has also identified the use of child labourers on these farms. Children who should be at school are instead employed on these farms doing dangerous jobs without adequate protection. Children interviewed by Human Rights Watch stated that they had little choice about the work, as their families lived in poverty. They hated working on the illegal settlement farms, but the occupation has starved the Palestinian economy of growth and prosperity, leaving many in poverty and with little choice.

The #CheckTheLabel boycott is aimed at pressuring Israel to end its occupation, end its illegal settlement programme, end its illegal siege of Gaza and answer the charges that Israel has engaged in war crimes against the Palestinians.

As we saw with apartheid South Africa during the 1980s, boycotting served as an effective strategy to highlight injustice and to ultimately build up pressure on the South African government.

By not buying produce from Israel, the illegal settlements in the West Bank, or in the Jordan Valley you are making a stand in supporting the Palestinians. By boycotting you are putting international pressure upon Israel to end its brutal occupation and to ensure it complies with international law in a peaceful way. It is making a difference. Israel is spending millions of pounds countering the boycott, as it knows the boycott focuses on its grave violations of international law and injustice towards the Palestinian population.

1. It reduces their income as companies stop trading with Israel.

2. It isolates Israel by rejecting it from the rest of the democratic world by exposing it as a false democracy, wherein there is only freedom for one people and oppression for another.

3. It pressurises Israel to change its inhumane policies in Gaza and release it strangle hold in the West Bank.

4. As world governments clamour to support Israel and its ‘right to defend itself’ while ignoring the relentless Israeli aggression and wanton violence against Palestinians, ordinary people like us can make a huge difference.

Through boycott, we isolate Israel and send a clear message that the global grassroots communities will not stand by and do nothing while Israel murders innocent Palestinian women and children.

Story so far.

Check The Label – Don’t Buy Into Apartheid

Israeli fruit and vegetables are sold in supermarkets across Britain.

Every time you shop, you have a choice. Check The Label. Know where your food comes from. And if it comes from Israel, choose an alternative.

By refusing to buy Israeli produce and asking supermarkets to stop stocking it, we can use our collective consumer power to challenge Israel’s occupation, apartheid and oppression of the Palestinian people.

Check The Label. Don’t buy Israeli produce.

Why Check The Label?

We should all think twice about where our fruit and vegetables come from. Israeli agricultural produce is widely sold in British supermarkets, from dates and avocados to citrus fruit and vegetables.

Between April 2025 and March 2026 alone, the UK imported £108.0 million worth of fruit and vegetables from Israel.

The scale of some individual produce is striking. In 2025, The UK imported 7.34 million kg of Israeli avocados, worth US$26.44 million

We don't have to buy these products.

If we Check The Label and choose an alternative, we can make a difference.

What should I look for?

When buying fresh fruit and vegetables, check the country-of-origin information on the packaging or label.

If it says “Israel”,  ‘’West Bank’’ or ‘’Jordan Valley’’. don't buy it.

Instead, choose produce from another country.

You can also ask your supermarket where its produce comes from if the country of origin is unclear.

Make sure to Check The Label as part of your weekly shop.

The Co-op has already shown it can be done

Supermarkets have a choice about what they put on their shelves.

In June 2025, the Co-op announced a new sourcing policy that stops the procurement of products and ingredients from Israel, alongside 16 countries it identified as having internationally recognised, community-wide human rights abuses or violations of international law.

The Co-op's decision followed sustained engagement from its members and showed that supermarkets can make clear ethical sourcing decisions.

The UK Government is moving on settlement goods. We need supermarkets to go further.

The UK Government has committed to introducing legislation to ban goods imported from illegal Israeli settlements in the occupied Palestinian territory.

This is an important step. But a ban on settlement goods would cover less than 0.1% of the total £6 billion in annual trade between the UK and Israel.

Check The Label goes further.

We are calling on supermarkets to stop stocking Israeli produce.

Supermarkets do not need to wait for new legislation before making that choice.

They can act now.

Take Action

1. Check The Label

Make sure to check the label as part of your regular shop. If it says Israel, choose an alternative.

2. Email your supermarket

Tell your supermarket that you don't want Israeli produce on its shelves. Ask them to follow the Co-op's example and stop stocking produce from Israel.

3. Email your MP

Ask your MP to support action to end trade that contributes to Israel's occupation and to press supermarkets to stop stocking Israeli produce.

Together, we can make a difference

Trade keeps the occupation alive. If we Check The Label, challenge supermarkets, and pressure MPs, we can expose and end complicity.

Findings from the Trade Data Monitor found that supermarket imports of Israeli food plunged in 2025, producing a loss of £20m on the previous year. This is thanks to those who boycott this produce.

We can make a difference! Don’t buy injustice, Check The Label, and make every purchase a stand for Palestinian rights.

More campaigns that need you to take action

#HandsOffAlAqsa

4 mins of your time required

#BoycottCocaCola

5 mins of your time required

#BoycottTeva

mins of your time required

Join #TeamFOA

Help free Palestine

Volunteer
Become a member
Donate
Shop